about
Branding / Print / Packaging
Illustrator / Risograph
Art Direction: Nathaniel Cooper / Ingred Sidie
Globally Minded. Personally Connected.
CogentBlue values truth and transparency, aiming to change the current to help their clients’ future. A rounded, serif typeface in the logotype represents CogentBlue’s sophisticated but familiar qualities as someone people can rely on during any stage of life. The dot symbolizes CogentBlue’s presence as a guiding light. The blue heron serves as the brand mascot, encapsulating the idea of good luck and hope. The curves of the neck reflect the attributes of the Tennessee River, a prominent feature of Knoxville’s landscape.